The project

An established business contacted me 6 months into the launch of a new brand.

The site was to act as a sister site to an established private health offering and already had a site built, but this was full of errors, both technical and front end.

The SEO scope and business feasibility was assessed along-side the digital marketing indicators and an extensive amount of work identified in terms of the business, the website and it’s marketing.

Background information

The client was unhappy with the traction of the new site and also concious of many frontend errors in the site, also wanting to update an extensive number of health packages. They initially requested a deep dive meeting gathering the relevant teams and seeking consultancy on their many websites.

An in depth strategy was described allowing their sites to work more effectively together and various ppitfalls in terms of their exisiting, fragmented operations and slightly confusing company structure.

Extensive work was completed in tight timescales to deliver a new website, restructuring the pages to be served more commercially and more logically. Extensive content writing and strategies to improve the quality of the content, alongside keyword and competitor research and the compilation of business tasks, technical tasks and digital marketing tasks – such as ‘create social channel’ ‘create brand’ start organic posts and boost with paid for.

Very much start-up territory with, the inevitable extensive tasks associated with this type of work.

A spin off assisting and creating social identity and posts along side text and posting calendar was also delivered. Providing hi-res (vector quality) new logos and templates for organic and paid social posts.

Some examples of the front end base site design work results can be found below.

When the pages were crawled and assessed, while there was alot of content that was not complete, there were also confusing messages about the location and most if not all the blogs were AI content and, also competing against each other in terms of topic and content. There was a huge amount of structured data and incorrect anchors also identified.

It was not possible to complete all of this work within the 3 month time frame.

The above is a contact sheet demonstrating the starting point – the old Header Logo and the resultant ‘templates’ created utilising newly designed logo and providing creative to allow the start of new social channels, this further supported with paid social advertising to assist in gaining new followers, likes and shares, and, ultimately encourage interaction and engagement. The results were satisfying and the base-work completed within just 2-3 weeks.