Data analysis – everyone has access to data, masses of it, few, however, can cut through, visualise meaningful insights and keep ahead of trends and desires – great communication and impeccable timing create conversions and conversations.
The answer to ‘How do I improve my CTR, ROI, conversions and purchase volume?’ Always starts with analysis, it often requires a sharp eye and ruthless approach to get real improvements to performance. I provide a range of audits and in-depth reporting into site performance, SEO, setting up reports for tracking – I can also provide freelance digital marketing consultant services to further guide you through this data.
A marketers task is becoming increasingly difficult, there are more and more responsibilities that become tasked to the marketer and many of them are very specialised skill-sets.
Freelance digital marketing consultancy can span these very specialised areas and whether you want retained, contracted deliverables or high level overviews or annual reviews and strategic input, I can help.
A campaign specialist – with the ability to plan and strategise allowing you to get all channels working together – across PPC management, SEO and optimisation, user-generated content, content, branding and social media + more.
If you require infographics or visualisation of behaviours or marketing diagrams to show funnels, intent marketing or content marketing, illustration of interactions and touch points – commission something original to add weight to your budget analysis and performance reviews.
Research and data are also core service provisions, the overload of data sources available from analytics tools and campaign analysis, market analysis and user trends and behaviour can be a full time role in itself – outsource this to us and we will be able to turn this into internal comms, reports and provide actionable insights and recommendation – on a regular consultancy basis or if required for annual agency or internal reviews.
Creativity and ideas are what excites me – always backed by thorough research
Analysing your competition, the market and sector space, as well as exploring the creative possibilities fully.
More recently I have focussed in areas of digital and web builds – connecting clever content with user journeys and pushing the boundary between function, speed and design.
Below you will find a snapshot of some of the marketing services offered – these span all areas of digital marketing, much content and campaign planning – some events experience and extensive involvement in SEO and performance.
The right message
Past projects span digital, print, product and so much more – My marketing expertise during the past few years has been more focussed on the provision of SEO and digital, which includes extensive data and analytics works, content strategies alongside social and PPC. The principles of marketing campaign planning and profiling remain true to all my activities and I have extensive experience in areas of scheduling, media buying and planning in an omnichannel environment.
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