Freelance WordPress Designer | LONDON | UK

Certainly, the choice of the e-commerce platform is a crucial decision that can significantly impact your online business. Let’s compare the benefits of WordPress WooCommerce, Shopify, and Etsy to help you make an informed decision:

1. WordPress WooCommerce:

1. • Pros:

1. • • Flexibility: WordPress is a highly customizable content management system (CMS). WooCommerce, as a plugin for WordPress, allows for extensive customization to meet specific business needs.
     • Control: You have full control over your website, including hosting, design, and functionality.
     • Scalability: As your business grows, you can scale your website easily with various plugins and extensions.
     • Ownership: You own and control your data, which can be crucial for long-term business sustainability.

1. • Cons:

1. • • Learning Curve: If you’re new to WordPress, there might be a learning curve. However, many resources and tutorials are available.
     • Maintenance: You’re responsible for updates, security, and backups, which may require additional attention. Opt for a Freelance WordPress Designer to ease the burden.

1. Shopify:

1. • Pros:

1. • • Ease of Use: Shopify is known for its user-friendly interface, making it easy for beginners to set up and manage an online store.
     • Hosting Included: Shopify provides hosting, eliminating the need for external hosting services.
     • App Ecosystem: A wide range of apps and plugins are available to extend functionality.
     • Security: Shopify takes care of security measures, ensuring a secure shopping experience for customers.

1. • Cons:

1. • • Monthly Fees: Shopify involves monthly subscription fees, and there are transaction fees for using external payment gateways if you don’t use Shopify Payments.
     • Customisation Limitations: While customizable, Shopify may not offer the same level of flexibility as self-hosted solutions like WooCommerce.
     • Specialist SEO knowledge is required, but it is not SEO friendly.

1. Etsy:

1. • Pros:

1. • • Built-in Marketplace: Etsy is a well-established marketplace, providing exposure to a broad audience.
     • Simple Setup: Setting up a store on Etsy is relatively straightforward, and it handles much of the technical aspects for you.
     • Community: Being part of the Etsy community can lead to increased visibility and potential collaborations.

1. • Cons:

1. • • Transaction Fees: Etsy charges transaction fees and takes a percentage of your sales.
     • Limited Branding: Your store on Etsy will have Etsy branding, limiting your ability to establish a unique brand identity.
     • Competition: You’re part of a larger marketplace, which means increased competition with other sellers.

There are approximately 1.88 billion websites online in 2024, according to Colorlib, we can calculate that the number of websites built on WordPress is around 810 million. That’s leagues away from their nearest competitor, Shopify, which powers just 4.1% of all websites (around 70 million). 

*source: Colorlib https://colorlib.com/wp/wordpress-statistics/

Choosing the Right Platform:

• Consider Your Goals: If you want complete control and customisation, WordPress WooCommerce might be suitable. If simplicity and ease of use are priorities, Shopify could be a good fit. If you prefer leveraging an existing marketplace and don’t mind some limitations, Etsy may work.
• Budget: Compare the costs associated with each platform, including subscription fees, transaction fees, and potential customization expenses.
• Scalability: Consider the long-term scalability of your business. Choose a platform that can grow with your business without major disruptions.

Ultimately, the best platform depends on your specific business needs, technical expertise, and long-term vision.

For any site of size, I would personally recommend WordPress, this is for many reasons, and I am happy to arrange a no-obligation discussion to scope your requirements.