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When looking at starting a significant SEO project, I would suggest always taking an audit in the first instance, it requires a knowledgeable and experienced eye to be able to fully ascertain the main elements that may be holding you back.

Your Content-SEO checklist.

In terms of content writing, it can be approached in a very similar fashion to your social media content calendar or campaign planning/scheduling.

You will need to put yourself in the position whereby you have well written and informative content – each page is classified by the search engines as informative|transactional|search and will further be enhanced by features such as rich results, items such as image carousels, video packs, FAQs etc.

It is also true that keywords are becoming less important to the ranking, however, the exercise of identifying search queries and ensuring that content matches that query is essential and for the purposes of ease of administration of content I would recommend that you follow the suggestions and tools provided by the likes of YOAST and the many extensions provided to manage and implement SEO.

However, it is true, we are now in a position whereby the written context and intent carry more weighting for position and ranking and as such, I would suggest also taking a look at how you classify your posts – all too often a site post will carry a category and tag that is almost identical. Perhaps utilising a format that follows something more along the lines of the following articles, may well serve you better, you can then reserve tags to be the micro topics contained within each article/blog.