The SEO COLOUR WHEEL THEORY
More about the SEO Colour Wheel Theory
Created by Annie Veale as a visualisation tool for her
clients, the Colour-Wheel-Theory is a diagram that can be completed upon the
completion of various website audits and analysis of site performance, market
conditions and competition.
The diagram below shows the colour-wheel-theory with five main segments, if you like, the psychology of content to transaction. Additionally, it provides the content groups that allow the search engines to confidently serve your pages.
The ideal number and type of segments for your website might differ slightly and evolve with time, but essentially to observe:
Brand and Background
Product within Category Context
Application of Product/Service
The nostalgia/desire/need to purchase
The media representation of the product service – visual,
video and audio features of the product/service/business.
Specialist CONTENT marketing
Colour Wheel Theory FAQ
It is a way of visualising content SEO and the tasks associated with SEO Marketing.
Essentially, you will need to think of your site as an entire object that needs to be able to serve on micro topics (posts/core pages/service pages) within a content group, and that there are upto 6 main groups that most websites will have to serve complete and logical, as well as demonstrable information in order to have transactional power and provide conversions from the indexed pages. For more detailed instruction on the initial steps to create your own colour wheel for SEO please visit Content SEO the planning stages.
No – anyone can utilise the theory – however, a specialist, such as myself, is able to provide freelance SEO services and advice on content strategy would be expected to be able to apply the theory to implement faster, more accurate results and with more visible and long-term gains.