The project

I conduct digital PR, link-building and digital account updates as part of my SEO and local SEO in particular.

Due to the sensitive nature of divulging client and media data it is often difficult to demonstrate the work without giving away the SEO tactics for the client involved. As such, I thought I would share an article published earlier in the year. The purpose was to elevate my own site position and cement an already strong presence in terms of content within my own website and skill set.

Having specialised in GA4 and the various elements involved with migrating from UA to GA4 including early work with the beta GA4 platform and extensive ecommerce tracking and tagging installations via GTM spanning in the most part wordpress platforms but extending to Magento, shopify and wix I have progressed to a senior contributor on the GA4 technical and implementation essentials and also the delivery, management and training of staff in utilising the GA4 reporting application in 2025.

Additionally, timing was right to make a feature on AI search assist – an area that all of us had to monitor and ‘master’ and evolve with as a new challenge in 2024 – I felt what I had observed and the positions and AI search results I have achieved to be worthwhile sharing for a technical audience, particularly well suited to this new search feature.

Background information

As part of my digital PR and link-building work, I often work for clients in highly specialist industries where content creation needs to meet the expectations of both professional audiences and end consumers. One of the challenges in showcasing this type of work is that meaningful results are not always easy to share publicly—particularly when confidentiality and client strategy are central considerations.

This case study provides a rare opportunity to highlight work that is usually “behind the scenes.” The article in question was published in The Technologist—a respected niche publication read by dental technicians and clinicians. Alongside the four-page feature, the piece was extended into a CPD (Continuing Professional Development) module, underscoring the credibility and educational value of the content.

The screenshots included here capture the published article in its entirety, demonstrating how specialist knowledge can be translated into a professional feature that both elevates brand authority and contributes to the wider dental community. While I cannot always share the finer details of campaign strategy, this example gives a clear window into the type of work I deliver: technical writing, content placement, and digital PR that creates value far beyond a single backlink.

I also am in the process of building what is potentially a ‘game-changer’ site – build-links.club – contact me directly for more information.