As a freelancer who has worked both client side and within agencies, I have managed to pick up much experience in multiple sectors. I have worked in quite diverse areas – professional services, health and health care, property, finance and engineering.
I have also spent several years specialising in lifestyle sectors, travel and tourism, hotels and catering, foods and organics, and also some luxury products, crafts and artisanal products.
Case Study: Website Design. This education provider in the special needs sector had reached a point in the business whereby a new site was needed, the branding on the old site needed to be stronger and the business processes predominantly forms and CRM systems were not integrated into the site.
Case Study: Website Design. This Property and real estate company provided a range of highly tailored property services and needed to regain their online position. A combination of expansion and busy times had meant that their once ‘ahead of the times’ site had slipped far behind the competition, and whilst their customer service and reputation remained in tact, their lack of online presence and sub-standard property listings, meant they were often overlooked by prospective vendors.
The Brief – SEO services Sectors: auctions, auto, lifestyle Fairly loose brief requesting the initial implementation of SEO, providing support to internal team members to
Case Study: SEO. The initial implementation of SEO and taking control of the marketing, and PPC campaigns while becoming the custodian of the website and e-commerce products listed.
Case Study: SEO. Working for digital agencies and client-side positions, the roles required communications within the agency environment, planning, collaborating and implementing SEO work. Client-side managing SEO, google Ads and website performance, tracking and analytics plus associated consultancy and campaign work.
Case Study: This new and trending brand briefed in a requirement for a permanent marketing manager – the aim was to open a new club during the month of July. In actual fact the club opening was delayed.
2024 was a difficult year for me – I had quite a major injury in the summer and some quite difficult accounts – working client-side
This WordPress website design and development project was delivered in the february of 2025. A fairly simple project, but tight deadline and need to create
The Brief – PPC and SEO services Fairly clear brief was to gain control of the Google Ads accounts. The main source of leads for
Digital PR in the form of media outreach, content writing and where possible inclusion of links is an important part of SEO, particularly local SEO. It is hard for us to demonstrate due to client confidentiality and therefore this ‘case study’ provides you with an example of my content and outreach work, completed for my own site in an area I specialise – GA4, GTM tracking and the associated reporting.
Starting up a business can be a daunting task for many, often even more so for established business owners. Digital marketing is a constantly evolving environment and faced with branding across owned digital channels as well as organic and paid for advertising – it can be hard to know which way to turn.
My case studies can demonstrate business acumen, project management, consultancy and the ability not only ‘roll up the sleeves’ and complete complex skilled creative and technical challenges but also manage and execute campaigns, strategy and reporting.
The digital landscape has had some huge changes to contend with this year, some big core updates and changes to cookies that affect core code areas as well as marketing reporting. Add to this advances in AI and the the emergence of chat search and the need to get serious about spamming and content scraping – and its fair to say we’ve all been kept busy – very busy!
