SEO can be separated into a number of different specialisms, at the very essential level, you have the content creation and on page – this is largely what all the ‘helpful content updates’ are referring to – the content on page and the structure or flow of the pages alongside the content topics within the site. You also have local SEO, PR and outreach – link building and digital press releases. Add to this site structure and technical/code and dev as well as stuctured data and you get an idea of how much is involved in optimising your site, pages and keywords. This can only be achieved properly through constant monitoring and reporting – not only on performanace but also on trends and competition. Social, although an entirely separate marketing discipline is also increasingly part of SEO – social signals are an area that have both direct social and SEO importance.
Browse the SEO case studies and get an idea of the type and nature of projects I have worked on.
The Brief – SEO services Sectors: auctions, auto, lifestyle Fairly loose brief requesting the initial implementation of SEO, providing support to internal team members to
Case Study: SEO. The initial implementation of SEO and taking control of the marketing, and PPC campaigns while becoming the custodian of the website and e-commerce products listed.
Case Study: SEO. Working for digital agencies and client-side positions, the roles required communications within the agency environment, planning, collaborating and implementing SEO work. Client-side managing SEO, google Ads and website performance, tracking and analytics plus associated consultancy and campaign work.
Case Study: This new and trending brand briefed in a requirement for a permanent marketing manager – the aim was to open a new club during the month of July. In actual fact the club opening was delayed.
2024 was a difficult year for me – I had quite a major injury in the summer and some quite difficult accounts – working client-side
The Brief – PPC and SEO services Fairly clear brief was to gain control of the Google Ads accounts. The main source of leads for
Digital PR in the form of media outreach, content writing and where possible inclusion of links is an important part of SEO, particularly local SEO. It is hard for us to demonstrate due to client confidentiality and therefore this ‘case study’ provides you with an example of my content and outreach work, completed for my own site in an area I specialise – GA4, GTM tracking and the associated reporting.
Starting up a business can be a daunting task for many, often even more so for established business owners. Digital marketing is a constantly evolving environment and faced with branding across owned digital channels as well as organic and paid for advertising – it can be hard to know which way to turn.
My case studies can demonstrate business acumen, project management, consultancy and the ability not only ‘roll up the sleeves’ and complete complex skilled creative and technical challenges but also manage and execute campaigns, strategy and reporting.
The digital landscape has had some huge changes to contend with this year, some big core updates and changes to cookies that affect core code areas as well as marketing reporting. Add to this advances in AI and the the emergence of chat search and the need to get serious about spamming and content scraping – and its fair to say we’ve all been kept busy – very busy!
